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Day: April 5, 2023


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Engagement on where’s Wellington content was significantly

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The data: higher than regular social media posts from watch companies. Why does it work? By gamifying visual content on social media, Daniel Wellington gives fans a reason to engage with his posts, whether by liking, commenting, or sharing. Forms of Guess is an easy and effective way to encourage engagement on platforms like , […]

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Why does it work Spotify combined two psychological

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Over 60 million users have engaged with in-app story experiences. The Wrapped playlist has nearly 3 billion plays. triggers for this campaign: personalization and FOMO (Fear Of Missing Out). For starters, the app offers each user a personalized story — you can see how your musical tastes have evolved over the year and which songs […]

It encourages existing users to participate in product

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Instead, Shot on iPhone encourages discussion about the event, which is closely tied to Apple’s reputation for creativity, lifestyle, and innovation. launches and gets excited about being part of the iPhone community. Plus, it makes iPhone users feel like they’re part of something cool, which is what everyone loves. 5 Starbucks UK: WhatsYourName Date: 2019 […]

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Buzzfeed and Friskies capitalized on this sentiment

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Posts related to the event garnered about 800 likes and 50 comments, higher than usual for Gillette. Why does it work? The event managed to touch on an extremely relevant and widely discussed issue. It juxtaposes the former Gillette brand with the new one, showing a willingness to change. At the same time, it was […]