Masquerading as tourists they
Coaching How can we help you? Big Stealth Marketing Campaign Sony Ericsson Read some of the current blog threads for more exciting events on the subject of Stealth Marketing. Sony Ericsson Year of the City Visitor the first companies to launch a mobile phone with a camera attachment. Phones can extend cameras at the low end. Sony Ericsson hopes to bring it to the market as soon as possible, but for this future-orient mobile phone, from the company’s point of view, it is difficult to formulate a suitable marketing campaign.
Sony Ericsson was one of
Who can inspire and inspire the new functions of the mobile phone at the same time. Director of Marketing, Sony Ericsson: mobile phone Cuba Email List that can make calls. Its functions are much more than that. How would you explain this in a magazine ad? Because of these unique circumstances, a natural, human-to-human experience was chosen. Sony Ericsson’s decision l to one of the most famous and successful campaigns in the history of stealth marketing. Sony Ericsson has hir paid actors and actresses in U.S. cities to advertise cellphones and make calls in customers’ natural surroundings.
It is no longer just an ordinary
Actors often stand in twos and threes at tourist attractions, such as New York’s Empire State Building or Seattle’s Space Nele. us the scene as a BVB Directory backdrop and ask unsuspecting passers-by to take pictures of them. At the time, passers-by thought tourists would hand them cameras. When actors ask passers-by if they can use their cell phones, it’s a stranger to everyone. At that time, it was still a new product unknown to most people. When passers-by held the mobile phone, the actors describ the mobile phone as cool, and choosing Sony Ericsson was the right decision. However, most passers-by had no idea that a camera phone was suppos to operate so the actor took over.