Our goal is to provide you with

Purpose of the market research, Supporting and justifying business decisions by providing relevant information is another feature. The aim is to obtain as comprehensive, relevant and up-to-date market-relat information as possible on which to base decisions. Definition of objectives and initiation of (marketing) campaigns.  as another characteristic of market research is characteriz by a plann investigative process, often associat with data collection. Market research is always aim at a specific audience. Distinguish between objective survey objects and subjective survey subjects. Ecological market research records the objective facts of the market.

Emphasis on process characteristics

Sales figures  degree of distribution, market Malta B2B List share). These variables are collect independently of the individual thoughts and actions of market participants. In contrast, the subjective facts of the market are the focus of mass market research. us here to check customer attitudes towards a particular product or customer satisfaction. Socioeconomic data, such as gender, age or marital status, has also traditionally been the subject of mass market research and collect as part of surveys. The common feature of these research objects is that they are all quantities that are inextricably link with market participants.

For example various methods are

In general, research is essential for the marketing BVB Directory of a company, and the results of research form the basis of all activities in this field. the information you ne to make strategic and or operational decisions through ongoing collection and analysis. With its many years of experience in the field of market research, the German Marketing Institute is at your side as a professional partner for your entrepreneurial questions. The function of market research As a stimulating function, the task of market research is to provide impetus and information in order to take new measures and make (marketing) decisions You can.