Fans customers, emotions, rationality, different personalities, different emotions, and the benefits of emotional measures. , he describ the benefits of and domains, what motives and nes drive us consumers to make purchases, and what role rational communication plays in these decisions. He explain that most of our purchasing decisions cannot be rationally justifi and are therefore only driven by motivation. Professor Dr. Dr. Emphasizes that customers buy primarily emotionally, but rationally justify their purchases. use model, he studi different personality profiles and their different emotional traits. He point out that emotion.

At the beginning of his speech

Have a huge impact on our buying behavior, so it Lebanon Email List can be very beneficial to the company or can use brand communication. In his presentation Prof. Dr. show that brands can also be categoriz using models. According to the personality model,  and Audi can be found in dominant regions, while more brands such as and Volkswagen can be found in stable regions. In his presentation, Dr. Prof. Prof. made some suggestions on how companies can use campaigns in general or their own to evoke strong emotions in consumers about their brands. He emphasiz that emotion is also responsible for strong brand trust and loyalty.

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Strong brands such as Vodafone

He call on entrepreneurs to use the emotional benefits of turning customers into true fans. Because fans have an emotional charge and interact much BVB Directory more with brands than with customers. You can watch the full presentation here: :  have customers or fans? From ü Click here to view the lecture. Tourism Online and Offline. Selling Successful Add Back Overview This article was publish by the team on ö, Publishing Brands on , on . Keywords: , Cologne Marketing Day, brand management. Similar Articles Brand Management The Art of Promoting Brand Development in a Target Brand Building Enhancing Corporate Value with Branding Brand Building Enhancing Corporate Value.

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