Importance of strategic brand
That have successfully strengthen their brands internally. In general, this applies to companies that are always manag in a brand-orient manner by powerful individuals, usually the founders or their successors, such as , , and . can also breathe life into the brand internally. This is done only if the brand has been defin in a differentiat way, and over the years, if it is manag consistently over the decades and lives accordingly, all the better.
Companies run by hir managers
Successful examples include companies such as , , and . Carl Zeiss, Bank, MAN Truck and other mium-siz best practice cases present at the annual Antigua and Barbuda Email lists brand conference in Würzburg in recent years also confirm the importance of internal brand anchoring. . Prof. Dr. also wrote an exciting article on this topic in the /Marketing Annals: Employee Brand Relevance Today, more than ever, business success depends on systematic brand management. Our own people are of the utmost importance, especially in and services. It’s they who live the brand in their day-to-day work – and often make the customer experience most effective. A prerequisite for this is a thorough understanding of the brand by employees.
There is success for the company
Brand compliance is only possible if they understand the brand identity and are willing and able to act upon it. According to two independent studies BVB Directory conduct so far, more than % of companies see branding as one of the most important factors affecting their company’s success. Three-quarters of the managers survey believe that the management in their companies will continue to increase. Most company managers realize that high-quality products and services alone are no longer enough to win over increasingly demanding customers in a global competition and retain them over the long term. Instead, it’s important to take target advantage of a company’s strong reputation and maintain it over the long term. This is often characteriz by brand compliance behavior by.