Finally the market relevance of
Consider that this is a realistic estimate and can be realiz as a market price. Cost-Bas Approach In a cost-bas approach, brand valuation is bas on the costs incurr to build the brand or the costs incurr to replicate it. For this purpose, all costs incurr for the establishment and protection of the brand, or necessary for its reproduction, shall be calculat at market prices. However, it must be seen that cost does have an impact on brand value. Costs that do not affect brand in brand valuation. All programs requir In all three programs explain, a market analysis regarding market capacity, market value and profit margins is also includ in the assessment.
Equity should not be consider
In addition, brand evaluations against the criteria Great Britain Email List must be conduct by independent and objective evaluators. are provid and check for relevance, consistency and appropriateness. Behavioral aspects also play an important role in all three approaches in financial aspects: Capital value-orient approach: determination of discount rate and determination of brand currency share Market price-orient approach: comparable brands Cost adjustment-orient approach: reproduction of similar brands In addition, other economic interests are captur by the brand. Here, standard Stand out from the competition with a special mention of advantages through a high recognition value and high customer loyalty.
This must ensure that reliable data
It is also important to examine brand status, identify BVB Directory value drivers and analyze brand strength. In the analysis, brand awareness, image attributes and brand knowlge, as well as attitude and loyalty are nam as key points. a brand in a market or segment context is determin in terms of behavioral science. Market relevance describes the influence of a brand on a customer’s purchase decision, affecting the share of brand value in the overall value. In this context, it is also recommend to consider possible future changes. Legal Aspects of Brand Valuation Brand valuation must also take into.