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The German Marketing Institute

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Is absolutely necessary to take a systematic approach to obtaining information and assessing what is ne. Market research process Market research is a systematic process. The term market research has been establish due to the naming of the various process stages. The German Marketing Institute always follows this proven research design when carrying out its market research projects. The market research process is divid into five main phases, and the various steps of a market research project are dealt with sequentially and systematically.  The starting point for a market research project is to determine what data is ne. Therefore, the define phase is about formulating market research questions as accurately as possible.

Definition of Market Research Questions

From this, the most actionable research Netherlands B2B List question possible is then deriv. In principle, the impetus for research or investigation can come from very different sources. represents a decisive initiative for a market research project, and the opening of new markets, the development of new products or increas competitive pressure also give rise to a corresponding ne for information, which can be cover by research. The research question determines the direction and exact content of the upcoming market research project. It is also necessary to identify the information ne to solve the problem. Only on the basis of precisely defining what is requir can the relevant information be collect and evaluat effectively in subsequent stages.

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A specific marketing question often

In addition to content planning, finalizing the BVB Directory specific research question, timing and financial planning should also take place during the definition phase. usually executes the first project phase in a first kick-off workshop, in which all relevant information is exchang with the client, relevant objectives are defin and further actions are plann in detail. Some companies also conduct proprietary market research. Here, however, there is above all the danger of a lack of objectivity. The relatively low level of method knowlge and time and personnel bottlenecks are.

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