Provide the necessary information for

Use this function To detect emerging trends early enough to stimulate the provision of new services or service components. Another function of market research is the prictive function. Market research must anticipate changes in areas such as markets, customers, competition, and the environment and show their impact. In this sense, market research can also be understood as a kind of early warning. It is important to be aware of opportunities and risks in the corporate environment in a timely manner so that appropriate actions can be taken in response to them.

Market research also assumes the

Market research should also play a Estonia B2B List supporting role in the evaluation and selection of decision-making alternatives.  functions, because market research should provide decisive information about the success and possible failure reasons of marketing measures and decisions. In the pursuit of continuous improvement, the starting point for optimization can also be drawn from the results. To sum up, it can be said that the core function of the company’s market research is closely relat to marketing-relat work. In a marketing context, a large number of decisions have to be made at the strategic and tactical operational levels, and these decisions should be support by decision-relat information.

Role of controlling and confirming

For this reason, market research is. Also classifi BVB Directory by many authors as a separate subfield within the marketing planning and decision-making process. The purpose is, through continuous data collection and analysis, to strategic and or operational measures or decisions. Market research deals with all external. Markets, customers, competitors) and internal. Resources technical requirements) information issues that must be address in order to shape a company’s market relationships. On the other hand, the comprehensive and complex scope of tasks of market research itself becomes clear. In order to meet these requirements it.