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As long as the brand exists, work on its identity should not stop. We recommend Sampling action – make customers want more Brand identity is a set of features that distinguish a brand in a positive way Investing in identity is extremely important for many reasons. First of all, it allows you to create a unique, strong and distinctive brand on the market and build brand awareness, branding . The individual features of the brand help to position it and contribute to increasing its value. Brand identity is define as everything that the company identifies with, striving to achieve the desire image.

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It is not limite to visual elements such as typography or logos. It is a comprehensive, symbolic set of meanings, the closest to the construction of human personality, and therefore it is also the most suggestive sales argument. Identity phone number list determines how the brand should behave in the market, how to select benefits and how to communicate with the consumer. It defines what the brand is, why it does what it does and how. Brand identity is a symbolic mix that creates a new, capacious meaning that characterizes the brand and influences consumer expectations and behavior.

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It sets the boundaries of the brand, what a given brand is, what it can be, and what it certainly is not and will not be. commplace.pl Brand identity BVB Directory Brand identity is expresse through the brand essence (essence) and several leading associations. Sometimes a small change in the association can distort and weaken the entire image of the brand’s identity, and thus its market power. Strong brands can do more, weaker ones less. But even the strongest brand loses if it enters areas unrelate to its essence. Excessive brand development can lead to the weakening and ultimately blurring of the entire concept.